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girlfriend collective wants to reach a more mindfully
inclusive world starting with the fashion industry. with
this purpose driven campaign the world wide known sizing
chart is now turned into something more empowering,  leading
to a more mindfully inclusive world. *concept work*
art direction, copywriting, ooh, motion graphics, typography, editorial design         
girlfriend collective 

elena pejovska: art direction, copywriting, motion graphics, ooh, typography, editorial design

concept: mara reyes, brittany dobrowski, molly mavorah

i am more than my size. i deserve to see clothes that fit my body as is. f**k what others think of my body. because this body is perfect as is. 












mindfully inclusive doesn’t just stop here. there is so much more in the world that needs to be more mindfully inclusive. this is just the first step.
  more projects here ξ€šοΈŽ